essays
Everything so far.
- Bowie Had an Exit Plan
Bowie killed Ziggy and kept going. The artists who built a character got second acts. When life is the stage, there's no exit.
- Is AI really costing us all this water?
The water panic around AI went viral before anyone agreed on the units. Plastic straws, almond milk, and what scale actually changes.
- Every music marketing meta dies the same way.
Twelve years of chasing channels: direct to fan, paid ads, TikTok, creators, and now the email list. One sound once turned into half a billion streams. Run the same play today and it doesn't. The fan never changed. Where we rented access to them did.
- Your AI assistant forgets everything. More memory won't fix it.
Two hours working something out. You close the window, it's gone. Everyone calls this a memory problem. It's two problems, and they want opposite designs.
- Your company already has an AI portfolio. Nobody can see it.
95% of company AI pilots show no measurable return. Not because the technology failed, but because nobody ever counted what got built. Here's how to count it.